July 24, 2008


Mistakes nonprofits can’t afford to make

Stacy Jones Nonprofits are notorious for making some common marketing missteps that can cost them in the long run.

General Marketing Tips

Special events done right

Special events, also known as cultivation events, can be simple, fun and affordable experiential marketing.

Media Relations

Pitch your stories by phone

To get a story in the media, you can’t rely solely on the written word, so don’t merely send a fax or a press release. You also must “pitch” your stories through phone calls.


Online/Email Marketing

Website basics for nonprofits

Websites and other online marketing tools continue to be the most cost-effective way to get out your message and increase the credibility of your organization.

Messaging/Branding

Tweaking brands mid-stream

Changing brands mid-stream could set your organization back for years, but expanding your mission can work if you find room for both old and new supporters in the process, says marketing expert Drew Neisser. Second in a two-part series.


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