Philanthropy Journal - Marketing/Communications Articles

Mistakes nonprofits can’t afford to make

Mon, 14 Jul 2008 15:02:29 -0400

Nonprofits are notorious for making some common marketing missteps that can cost them in the long run.

Pitch your stories by phone

Fri, 27 Jun 2008 13:35:14 -0400

To get a story in the media, you can’t rely solely on the written word, so don’t merely send a fax or a press release. You also must “pitch” your stories through phone calls.

Special events done right

Fri, 13 Jun 2008 12:22:56 -0400

Special events, also known as cultivation events, can be simple, fun and affordable experiential marketing.

Website basics for nonprofits

Fri, 06 Jun 2008 11:18:50 -0400

Websites and other online marketing tools continue to be the most cost-effective way to get out your message and increase the credibility of your organization.

Tweaking brands mid-stream

Tue, 13 May 2008 12:09:54 -0400

Changing brands mid-stream could set your organization back for years, but expanding your mission can work if you find room for both old and new supporters in the process, says marketing expert Drew Neisser. Second in a two-part series.

Good brands don’t hurt

Tue, 06 May 2008 16:10:41 -0400

Choosing the right name and logo in the early stages of brand development will force you to define your mission, values and target audience, says marketing expert Drew Neisser. First in a two-part series.

Make marketing a board priority

Mon, 28 Apr 2008 16:38:17 -0400

Education, planning and evaluation can help a nonprofit board of directors see the benefits of marketing.

Events raise awareness, then money

Tue, 22 Apr 2008 09:11:41 -0400

Don’t look to special events to raise money; used judiciously, special cultivation events are big-impact marketing for limited budgets.

Thirty-minute email newsletter makeover

Mon, 14 Apr 2008 13:43:20 -0400

Email-marketing expert Suzanne Norman offers tips for boosting the effectiveness of your email newsletters.

Documenting nonprofits’ good work

Mon, 07 Apr 2008 11:52:07 -0400

Michael Hoffman of See3 Communications explains why nonprofits need to invest in a camera and start shooting.