Philanthropy Journal - Marketing/Communications Articles

Mission statements decoded

Fri, 26 Jun 2009 10:46:56 -0400

When used wisely, a nonprofit’s mission statement can further an organization’s mission and drive stakeholder support – and donations.

Building awareness in a crowded field

Thu, 11 Jun 2009 13:29:06 -0400

While it is difficult to compete against current news trends, the ailing economy and swine flu, public relations can be a cost-effective strategy to build brand awareness and reach key decision makers.

Observations from the for-profit world

Fri, 29 May 2009 10:02:29 -0400

As more professionals move from the for-profit to the nonprofit sector, they’re bringing with them some valuable marketing and branding expertise.

Telling the right story to the right audience

Fri, 15 May 2009 10:12:35 -0400

Just like you have different programs and services, you have different audiences you are trying to reach. Communication is much more effective when you are speaking directly to a specific audience.

Mission 2.0: Intro to social media

Fri, 01 May 2009 10:45:03 -0400

What does social media have to do with your nonprofit organization and its mission? Everything.

Making media contacts

Fri, 17 Apr 2009 11:08:05 -0400

Following some simple steps can help your organization make the right media contacts and position your organization for better media exposure.

Learning from the competition

Fri, 03 Apr 2009 10:24:33 -0400

By studying similar organizations, you can often uncover good ideas that you can use immediately, says marketing expert Andrew Campbell.

Online media for nonprofit events

Mon, 23 Mar 2009 12:57:14 -0400

Nonprofits should take advantage of the do-it-yourself approach to media relations, says consultant Mary Williams Stover.

Developing a press kit

Tue, 03 Mar 2009 11:53:17 -0500

Developing a print and online press kit is a nonprofit’s opportunity to educate the media about the organization and the issues it supports, says consultant Stacy Jones.

Creating a marketing project timeline

Fri, 20 Feb 2009 12:54:30 -0500

Completing a marketing project can be challenging, but developing a timeline can help, says nonprofit marketing consultant Kyle Gregory.