Philanthropy Journal - Resources Articles

Capital campaigns: Setting the goal and duration

Fri, 03 Sep 2010 09:09:30 -0400

Two of the first and most important elements to determine when considering a capital campaign are the fundraising goal and the campaign timeline.

Ideas that work: Engaging board members in stewardship first

Fri, 03 Sep 2010 09:03:52 -0400

By engaging in donor stewardship, nonprofit board members can overcome their reluctance to participate in the organization’s fundraising efforts.

Does your nonprofit need a new logo?

Fri, 03 Sep 2010 08:59:41 -0400

If your logo projects the wrong image, is confusing or too similar to another organization’s, or if the name of your nonprofit no longer describes what you do, it’s probably time to make some changes.

Communicating your financial story

Fri, 27 Aug 2010 09:39:21 -0400

Nonprofits that can communicate their financial position in a clear and organized way will increase a funder’s confidence that the organization is financially sustainable and mindful.

Turning annual-fund donors into major-gift donors

Thu, 19 Aug 2010 12:28:48 -0400

A careful cultivation plan, while taking time and patience, is key in helping consistent donors award large and meaningful gifts.

Can outsourcing boost mission equity?

Thu, 19 Aug 2010 12:05:26 -0400

While the recession led to layoffs and budget cuts, outsourcing, if done carefully, can be a cost-efficient way for nonprofits to boost their impact.

Business principles for marketing, practically applied

Thu, 19 Aug 2010 11:32:17 -0400

The famous organizational writer Peter Drucker shared thoughts decades ago that are relevant to serving current communications needs of nonprofits.

Preparing for stricter 990 filing requirements

Fri, 06 Aug 2010 10:14:12 -0400

With the revised IRS filing requirements now in place, nonprofits must reexamine their tax reporting procedures to make certain that anyone filing forms is aware of the new tax provisions.

Is your nonprofit’s website media-friendly?

Fri, 06 Aug 2010 10:07:04 -0400

This check list will help ensure your website is not only media-friendly, but has news and information presented for all audiences, including funders, potential partners and clients.

Strategic stewardship for planned giving programs

Fri, 06 Aug 2010 10:01:01 -0400

Strategic stewardship increases your organization’s image, reputation and priority with both current and future planned-gift donors.